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Perfect LinkedIn Image Sizes for Professional & Engaging Posts

  • razibitworld
  • May 26, 2024
  • 8 min read

Updated: Dec 29, 2024

Use LinkedIn’s recommended image dimensions—Square: 1080 x 1080 pixels, Portrait: 1920 x 1080 pixels, Landscape: 1200 x 627 pixels—to ensure professional visuals. Properly sized images improve engagement, maintain brand consistency, and enhance your LinkedIn presence. Experiment with formats for better results!

 

LinkedIn has become the go-to platform for professionals to network, share insights, and build their personal or company brand. With millions of daily users, it’s essential to stand out, and visuals play a critical role in catching attention.


High-quality images boost engagement and ensure your content looks polished and professional. Whether it’s a single post or a company update, perfectly-sized visuals make all the difference in delivering your message effectively.


Understanding LinkedIn's specific requirements for post types—square, portrait, or landscape formats—sets the foundation for impactful visual content. Optimized images don’t just enhance aesthetics; they also contribute to higher engagement and better reach.


Getting the right dimensions ensures your images don’t appear blurry or cropped. For LinkedIn, key dimensions include 1080 x 1080 pixels (square) for standard posts and 1920 x 1080 pixels (portrait) and Landscape: 1200 x 627 pixels for more dynamic visuals.


Overview of LinkedIn Post Types


LinkedIn offers a variety of post types to cater to diverse content-sharing needs, each designed to help users engage their audience effectively.


  • Single or Multi-Image Posts: These are ideal for sharing updates, insights, or visuals that capture attention quickly. Multi-image posts allow for a carousel-style presentation, perfect for storytelling or highlighting multiple points.

  • Carousel Posts: A creative format that enables users to upload multiple slides or PDFs. Carousel posts are great for presenting step-by-step guides, showcasing portfolios, or delivering detailed information in a visually appealing way.

  • Articles: LinkedIn articles let users share in-depth insights or thought leadership pieces. These posts are perfect for expanding on topics, building authority, and engaging readers who value detailed content.

  • Blog Post Links: These posts allow users to share external links to blogs or websites, often accompanied by a preview image and snippet. They’re excellent for driving traffic to a personal or company blog.

  • Stories: Although limited to certain regions, LinkedIn Stories provide a casual and engaging way to share updates, behind-the-scenes moments, or quick tips in a temporary, full-screen format.

  • Video Posts: Videos on LinkedIn are a powerful tool for engagement. Whether it's a short update, a product demo, or a behind-the-scenes clip, video posts help deliver your message dynamically.

  • Polls: This interactive format lets users gather insights, opinions, or feedback from their audience. Polls are a great way to engage and spark discussions.

  • Events: LinkedIn Events posts promote virtual or in-person events, allowing users to share details, generate awareness, and encourage RSVPs.

  • Personal and Company Page Updates: Both personal profiles and company pages can share updates like achievements, milestones, or announcements. These updates help maintain visibility and connect with followers.


Each post type serves a specific purpose, making LinkedIn a versatile platform for professional communication and branding.



Overview of LinkedIn Post Types and Their Recommended Image Dimensions


LinkedIn offers a variety of post types, each tailored for different forms of content sharing. To make the most of these formats, it’s crucial to use the correct image dimensions for a seamless and professional look.


Single or Multi-Image Posts


These are the most common types of posts on LinkedIn. For square images, the ideal size is 1080 x 1080 pixels (1:1 ratio), while portrait images work best at 1920 x 1080 pixels (16:9 ratio). Landscape images work well at 1200 x 627 pixels for a wide format. These dimensions ensure clarity and optimal display across devices.


Carousel Posts


Designed for sharing multiple slides or PDFs, carousel posts benefit from consistent image sizing. Use 1080 x 1080 pixels (square) or 1920 x 1080 pixels (portrait) for an engaging and visually appealing experience.


Articles


When publishing long-form articles, LinkedIn recommends using an image size of 1200 x 644 pixels for the featured image and 600 x 322 pixels for the banner. These dimensions help maintain professional aesthetics and readability.


Blog Post Links


For blog link previews, LinkedIn automatically crops the image to a size of 1200 x 627 pixels (approximately 1.91:1 ratio). Ensure your visuals are optimized to grab attention without being cut off.


Stories


Although LinkedIn Stories aren’t available in all regions, they require vertical images with a resolution of 1080 x 1920 pixels (9:16 ratio) to fit the full screen.


Video Thumbnails


Videos on LinkedIn should have thumbnails sized between 256 x 144 pixels (minimum) and 4096 x 2304 pixels (maximum). This flexibility allows for a professional preview across different video resolutions.


Optimizing images for each post type ensures your content stands out and delivers its message effectively on LinkedIn’s professional platform.



LinkedIn Image Dimensions: Quick Reference Table

Post Type

Recommended Image Dimensions

Aspect Ratio

Single/Multi-Image Posts

1080 x 1080 pixels (square)

1:1


1920 x 1080 pixels (portrait)

16:9


1200 x 627 pixels (landscape)

~1.91:1

Carousel Posts (Documents)

1080 x 1080 pixels (square)

1:1


1920 x 1080 pixels (portrait)

16:9

Article Featured Image

1200 x 644 pixels

~1.86:1

Article Banner Image

600 x 322 pixels

~1.86:1

Blog Post Link Image

1200 x 627 pixels

~1.91:1

Stories

1080 x 1920 pixels

09:16

Video Thumbnail

Min: 256 x 144 pixels

Varies


Max: 4096 x 2304 pixels

Varies

Event Logo

300 x 300 pixels

1:1

Event Banner

1600 x 900 pixels

16:9

Group Logo

300 x 300 pixels

1:1

Group Banner

1536 x 768 pixels

2:1

Profile Picture

400 x 400 pixels

1:1

Background/Banner Photo

1584 x 396 pixels

~4:1

Company Logo

300 x 300 pixels

1:1

Company Banner/Cover Photo

1128 x 191 pixels

~5.9:1


This addition ensures landscape dimensions (1200 x 627 pixels) are now accurately represented for LinkedIn posts that require them.


Why Image Dimensions Matter on LinkedIn


Well-designed images can significantly boost engagement on LinkedIn, making your content more attractive and shareable. Posts with properly sized visuals grab attention faster, convey professionalism, and encourage users to interact, whether through likes, shares, or comments.


On the flip side, incorrect image dimensions can distort visuals, leading to blurred, cropped, or poorly aligned images. Such issues can make your posts look unprofessional, reducing credibility and trust with your audience. A distorted logo or banner can even harm your brand image.


Consistency is key when it comes to representing your brand. Optimized image sizes ensure that logos, banners, and post visuals align perfectly with your branding guidelines. Proper dimensions help maintain a cohesive visual identity, reinforcing trust and recognition among your audience.



Tools and Resources for LinkedIn Image Design


1. Design Tools for Non-Designers


For those without advanced design skills, tools like Canva, Adobe Spark, and Figma are excellent options. They offer user-friendly interfaces and pre-designed templates specifically for LinkedIn, making it easy to create professional visuals.


2. Free Stock Photo and Graphic Resources


Elevate your LinkedIn images with free, high-quality visuals. Websites like Unsplash, Pexels, and Pixabay provide access to royalty-free photos, while platforms like Flaticon and Freepik offer graphics and icons to enhance your designs.


3. LinkedIn’s Support for Image Specifications


LinkedIn provides guidance on image dimensions and file formats through its help center. Use these resources to ensure your visuals meet the platform’s standards, avoiding issues like cropping or distortion.


These tools and resources empower anyone to create polished, engaging visuals that stand out on LinkedIn.


How to Create and Edit Images for LinkedIn


1. Use Design Tools for Professional Visuals


Tools like Canva, Adobe Spark, and Figma make it easy to create eye-catching LinkedIn images, even for non-designers. These platforms offer pre-set templates tailored for LinkedIn, saving time while ensuring professional results.


2. Resize and Crop Images Effectively


To avoid losing quality, always use image editing tools that maintain resolution while resizing. Tools like Adobe Photoshop and GIMP allow precise resizing. For quick adjustments, platforms like Pixlr or PicMonkey are excellent for maintaining clarity.


3. Add Alt Text for Accessibility


Make your LinkedIn posts more inclusive by adding alt text to describe your images. Alt text helps visually impaired users understand the content and boosts your post’s SEO. You can add alt text while uploading images to your LinkedIn post under the accessibility settings.


4. Keep File Formats Compatible


Ensure your images are in formats like JPEG, PNG, or GIF, which LinkedIn supports. Avoid formats that may compromise display quality or fail to upload.


5. Leverage LinkedIn’s Image Preview Feature


Always use LinkedIn’s preview option to ensure your images look perfect before posting. This step helps identify cropping or alignment issues that may appear differently on desktop versus mobile.


By following these steps, you can create polished, engaging, and accessible images that elevate your LinkedIn content.


Tips for Creating LinkedIn-Friendly Images


  • Use high-resolution images for clarity.

  • Stick to LinkedIn's recommended aspect ratios.

  • Keep file sizes under 5MB for quick loading.

  • Avoid overcrowding images with text.

  • Maintain brand colors and fonts consistently.

  • Test visuals for mobile responsiveness.

  • Preview images before publishing posts.

  • Choose simple, professional backgrounds.

  • Highlight key elements with contrast.

  • Use tools like Canva or Photoshop for editing.


Final Thought


LinkedIn image dimensions are Square: 1080 x 1080 pixels (1:1 ratio), Portrait: 1920 x 1080 pixels (16:9 ratio), and Landscape: 1200 x 627 pixels (1.91:1 ratio). Using these dimensions ensures your visuals appear professional and polished across devices.


Experimenting with creative visuals helps boost engagement and keeps your audience interested. Don’t shy away from trying new formats like carousel posts or videos to stand out.


Consistency is key—optimize every image to match LinkedIn’s standards while aligning with your brand. This builds trust and credibility with your audience.


For more tips on enhancing your LinkedIn presence, share this blog and follow our page. Let’s create content that gets noticed!


FAQs About LinkedIn Image Dimensions


What is the best image dimension for a LinkedIn post?

The best image dimension for a LinkedIn post depends on the format. For single or multi-image posts, 1080 x 1080 pixels (square) is ideal. If you prefer a portrait layout, use 1920 x 1080 pixels. These sizes ensure your visuals look clear and professional on all devices.


Can I post 1920x1080 on LinkedIn?

Yes, you can post images with 1920 x 1080 pixels on LinkedIn. This portrait dimension is perfect for videos or visually engaging posts. It ensures a sharp and professional appearance, fitting seamlessly within LinkedIn’s aspect ratio requirements.


What size is a LinkedIn Post 2025?

While there’s no unique size for 2025 yet, the standard dimensions like 1080 x 1080 pixels (square) and 1200 x 627 pixels (landscape) are expected to remain relevant. Staying updated with LinkedIn’s guidelines is key to maintaining the quality of your posts.


How do I make a picture fit my LinkedIn post?

To make a picture fit your LinkedIn post, resize it to the recommended dimensions, such as 1080 x 1080 pixels (square). Use tools like Canva or Photoshop to adjust the size without cropping important elements. Always preview your post to check its alignment.


What size and resolution should a LinkedIn profile picture be?

Your LinkedIn profile picture should be 400 x 400 pixels for a square format. Aim for a resolution of at least 300 DPI to ensure clarity. Using a well-lit, professional photo enhances credibility and leaves a strong first impression.


What size is a LinkedIn carousel post?

For LinkedIn carousel posts, use 1080 x 1080 pixels (square) for a consistent look across all slides. Alternatively, you can use 1920 x 1080 pixels (portrait) for a vertical design. This ensures your content is visually cohesive and engaging.


What is the ratio of LinkedIn cover photos?

The ratio for LinkedIn cover photos is approximately 4:1, with dimensions of 1584 x 396 pixels. This ensures your background photo fits perfectly without cropping, making your profile or company page look polished and professional.

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