Instagram Ad Sizes: A Complete Guide

Are you ready to make your Instagram ads pop? Whether you're a seasoned marketer or just dipping your toes into the world of social media advertising, understanding Instagram ad sizes is key to creating eye-catching content that gets results. Let's dive in and explore the different ad formats and their specifications!

Why Instagram Ad Sizes Matter

Before we jump into the nitty-gritty, let's talk about why getting your ad sizes right is so important. When your ads fit Instagram's requirements perfectly, they look crisp and professional. This means more people will stop scrolling and pay attention to your message. Plus, the right size ensures your ad doesn't get cut off or look fuzzy, which could turn potential customers away.

Also read: Perfect Instagram Photo Sizes for Posts & Stories

Instagram Feed Ads: The Classic Choice

Instagram Feed ads are the ones you see while scrolling through your main feed. They come in a few different flavors:

Image Ads

• Square: 1080 x 1080 pixels (1:1 ratio)

• Landscape: 1200 x 628 pixels (1.9:1 ratio)

• Vertical: 600 x 750 pixels (4:5 ratio)

Think of these like different photo frames. Square is great for versatile images, landscape works well for wider scenes, and vertical gives you more height to work with.

Video Ads

• Minimum size: 1080 x 1080 pixels

• Best aspect ratio: 4:5

• Maximum file size: 4 GB

• Length: 1 to 60 seconds

Video ads can really grab attention. Just remember to keep them short and sweet – you want to hook viewers quickly!

Instagram Stories Ads: Full-Screen Impact

Instagram stories ads take over the whole screen, giving you a big canvas to work with.

Image Ads

• Size: 1080 x 1920 pixels

• Aspect ratio: 9:16

• Maximum file size: 30 MB

Video Ads

• Size: 1080 x 1920 pixels

• Aspect ratio: 9:16

• Maximum file size: 4 GB

• Ideal length: Up to 15 seconds

Stories disappear after 24 hours, so make sure your ad packs a punch quickly!

Instagram Carousel Ads: Tell a Story

Carousel ads let you showcase multiple images or videos in a single ad. Each image should be:

• Size: 1080 x 1080 pixels

• Aspect ratio: 1:1

This format is perfect for showing off product features or telling a story through a series of images.

Instagram Reels Ads: Tap into Trends

Instagram reels are all about short, fun videos. For Reels ads:

• Minimum size: 500 x 888 pixels

• Best aspect ratios:

  • Full screen (vertical): 9:16

  • Alternative (vertical): 4:5

• Maximum file size: 4 GB

• Length: Up to 15 minutes (but shorter is often better!)

Reels are a great way to show off your brand's personality and tap into current trends.

Instagram Explore Ads: Reach New Audiences

Explore ads appear in Instagram's Explore section, where users discover new content.

Image Ads

• Minimum size: 1080 x 1080 pixels

• Best aspect ratio: 9:16

Video Ads

• Minimum size: 1080 x 1080 pixels

• Best aspect ratio: 4:5

• Maximum file size: 4 GB

Explore ads are a fantastic way to reach people who might not know about your brand yet.

Also read: How to Link Instagram to Facebook Business Page

Top Tips for Instagram Ad Success

• Keep it simple: Don't overcrowd your ads with too much text or busy images.

• Use high-quality visuals: Crisp, clear images and videos will make your ads stand out.

• Test different formats: Try out various ad sizes to see what works best for your audience.

• Mind the text: Try to keep text to less than 20% of the image area for better ad delivery.

• File formats matter: Use JPG or PNG for images, and MP4 or MOV for videos.

Wrapping Up

Creating the perfect Instagram ad doesn't have to be complicated. By following these size guidelines, you're already on your way to making ads that look great and perform even better. Remember, the key is to be creative within these boundaries. So go ahead, start designing those scroll-stopping ads!